It’s the idea of tokenizing software licenses created by Scott Nelson, Founder and CEO of Sweetbridge, Inc., that was developed w/ support from Michael Zargham and Alexander Bulkin. It’s a token model that works with a software-as-a-service (SaaS) business. Ref the following excerpts from Sweetbridge’s whitepaper:
"The use of a discount token unburdens the token from the role of currency and allows it to function directly as a software license; the mechanics of the token revolve around use and thus drive rather than get driven by the market price."
"In brief, discount tokens are digital assets that give their holders a limited right to receive discounts on purchases of products or services from an organization – a company, a coop, or a blockchain network."
"Discount tokens provide their holders access to the network and allow early users to benefit from the network effects generated as the product gains traction. Here, for every dollar spent by early participants, the discounts realized later in the network’s lifetime grow if the network utilization grows."
Whitepaper: https://sweetbridge.com/whitepaper (Titled: Raising Social Capital: Tokenizing a Customer-Driven Business)